sustainability at work: SMART tree planting


Consumers increasingly demand more clarity, transparency and visible action from companies in what they do with respect to sustainability. EcoMatcher is the world’s first technology platform that enables businesses to increase customer and employee engagement on sustainability through SMART tree planting.


What is SMART tree planting? Companies can adopt trees through the platform planted by foundations in a range of countries. The platform gives access to data about those trees: the exact location of each tree, the species, the CO2 sequestration potential and information about the farmer caring for the tree.


EcoMatcher’s platform makes sustainability transparent, an experience and actionable.


Through EcoMatcher’s platform you can set up for example:

Corporate Gifting

Give customers a tree they can feel good about.

Reward Programs

Give a tree as a reward and let customers build their personal forest by collecting trees.

Engagement Programs

Adopt a forest and give each participant a tree in that forest. Let people “meet” their peers in this forest.

Carbon-offset Programs

Know precisely how you offset your carbon. A company can offset their carbon footprint with trees, and share the trees with stakeholders as proof.


1. A company chooses a tree foundation and adopts trees.

2. A company gives those trees as a (digital) gift or reward.

3. The tree recipient can track the tree with TreeTracker and engage more.

4. The recipient can share the experience and adopt more trees.


TreeTracker offers full transparency. You will know precisely where the tree is located, the species, the CO2 sequestration potential and information about the farmer caring for the tree, and the United Nations Sustainable Development Goals that have been met by your support.


EcoMatcher partners with foundations around the world, specializing in tree planting. These foundations have been carefully selected and vetted by us. We provide these foundations a platform to market themselves globally and raise funds while increasing their impact.