EcoMatcher has unveiled Tree Personas, a new Nature Interface designed to make planted trees feel more personal, interactive, and memorable. Instead of simply receiving a certificate or viewing a location on a map, recipients can now experience their real planted tree in a more personal and…
Hong Kong, 21 April 2026 — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable. With Tree Personas, companies can assign a…
Every April 22, the world pauses to look at the ground beneath its feet and the sky above its head. Earth Day, now in its 56th year, has evolved from a single-day demonstration into a global movement that shapes policy, drives innovation, and awakens conscience….
In 2017, the New Zealand Parliament did something extraordinary. After 140 years of Māori advocacy, they granted the Whanganui River legal personhood, the same status that corporations enjoy. The river, known to the Māori as Te Awa Tupua, could now own property, enter contracts, and…
When we think about forests and climate change, ancient rainforests and towering old-growth trees often come to mind. These primary forests are indeed irreplaceable treasures. But there’s another forest type quietly doing remarkable work in the fight against climate change: secondary forests, the woodlands that…
When we picture carbon-capturing ecosystems, we typically imagine towering trees and lush green forests. But some of the planet’s most powerful climate allies exist not on dry land, but in the dynamic space where land meets sea. These coastal and marine ecosystems—mangrove forests, salt marshes,…
The act of planting a tree is as old as agriculture itself. For millennia, humans have pressed seeds into soil, nurturing saplings with the hope that they’ll grow into forests that shelter, sustain, and endure. Yet today, this ancient practice stands at a remarkable crossroads….
There’s something about January that makes us want to start fresh. We join gyms, declutter wardrobes, and promise ourselves we’ll finally learn a new language. Many of us also resolve to live more sustainably. But then, we feel immediately overwhelmed by the sheer volume of…
As we work together to restore forests and combat climate change, it’s important to pause and celebrate the progress being made around the world. While challenges remain, 2025 has brought us remarkable milestones that prove collective action works. Here are ten pieces of positive climate…
The Christmas tree is one of the most recognisable symbols of the holiday season. This tradition has a complex history spanning centuries, involving ancient beliefs, medieval theatre, royal influence, and modern commercial development. Understanding the Christmas tree’s evolution from religious symbol to agricultural industry provides…
When you plant a tree, you’re doing more than putting roots into dirt. You’re connecting that tree to one of Earth’s most complex and vital ecosystems. Soil is the foundation of successful tree planting, and understanding it can mean the difference between a thriving forest…
On December 26, 2004, one of the deadliest tsunamis in history crashed into the coastlines of the Indian Ocean, claiming over 230,000 human lives. Yet amid the devastating aftermath, wildlife officials in Sri Lanka made a startling discovery: at Yala National Park, which is home…
