Helping companies through smart tree planting to become visibly more sustainable, address CSR, attain talents and improve the bottom line and at the same time, address deforestation and regenerate.


What is smart tree planting? Companies can adopt specific trees through EcoMatcher’s platform planted by vetted tree planting organisations in a range of countries. The platform gives access to data about those trees (including (GPS) location, species and farmer).


Digital tools (including API, customization) are being provided to enable companies to fully make use of those trees for reward, engagement, loyalty and events.


Bas Fransen – CEO

After graduating from Delft University of Technology and after his time as officer of the Royal Dutch Navy, Bas had executive roles with Philips CE, Philips Semiconductors, IBM Technology and ASML before he started his startup career. Bas has been in Asia for over 20 years and lived in Taiwan, Japan and Singapore before he moved to Hong Kong.

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Alvin Junianto Lan – Technical Director

Despite Alvin’s young age, he has already built up an impressive track record in developing software and start-ups in Indonesia. From Bandung’s famous Institute of Technology (ITB), Alvin is EcoMatcher’s Technical Director.


Jovian Christianto – Software Engineer

Jovian is software engineer of EcoMatcher. He has a strong background in web application and system design. Jovian graduated from Bandung’s famous Institute of Technology (ITB).


Ripa Lim – Chief Carbon Officer

From studying sciences at King’s College London and Imperial, to her work as a television and multimedia producer for broadcasters, multinationals and NGOs, Ripa brings a blend of perspectives. She is now completing her Master’s at HKU in environmental governance, which she will use to catalyse sustainability solutions.

Advisory Board

Herman Wijffels

Herman Wijffels, Dutch economist and former CEO of Rabobank, is a widely recognized authority on sustainability, business and governance. He worked between 1981 and 1999 at the Rabobank, ultimately as CEO. From 1999 – 2006 he was chairman of the Dutch Social-Economic Council, an independent and influential advisory body of the government.


From 2006 to 2008 Herman Wijffels was director and Dutch representative at the World Bank in Washington. Between 2006-2007 he lead the negotiations between the political parties to create a new Dutch government. From 2009 to 2016 Herman Wijffels was professor ‘Sustainability and Societal Change’ at Utrecht University.


He chaired and led several innovative initiatives and committees, including the World Connectors and the Sustainable Finance Lab, to reform the banking sector. Some of those initiatives are carrying his name, such as the Herman Wijffels Innovation price.

Margaret Burnett

Currently, the Programme Director and Lecturer, Corporate Environmental Governance Programme of the Faculty of Social Sciences at the University of Hong Kong.​ Margaret has 25+ years in the field of sustainability and a proven track record helping clients integrate sustainability into core organizational decision-making processes and culture. Working in partnership with organizations to build internal capacity to align their purpose with the need for environmental stewardship, community responsibility while achieving commercial success.


Margaret has lectured at Baptist University on business ethics and corporate social responsibility, has developed and delivered sustainability leadership training modules for a ​large MNC, and partnered with International NGO Earthwatch to deliver experiential learning for leadership learning.  She is often a guest speaker, and partners with organizations in Hong Kong to provide support to their in-house Corporate Social Responsibility / Sustainable Development initiatives, including companies like Gammon, ACML, Towngas, Shangri-La Hotels Asia, AAHK, Sino Group, MTR corp., among others.

Wander Meijer

Wander is an all-round senior executive in the consultancy industry with 25+ years’ business and management experience in Europe, Asia Pacific and Latin America. With a passion for social development and sustainability, he is involved in advisory functions for strategy, business development and management.


Wander is Director for GlobeScan and responsible for the operations and business of the company in Asia Pacific. GlobeScan is an international research consultancy, which was established in 1987. GlobeScan measures, understands and helps building valuable relationships of it clients with their stakeholders, and to work collaboratively in delivering a sustainable and equitable future.


Next to working for GlobeScan, Wander is a Board Member, Advisor and/or Impact Investor of several organizations such as Musoni Kenya, WakaWaka Light, OnePlanetCrowd and EcoMatcher.