Helping brands respond to the climate crisis – one tree at a time.”
Bas Fransen, CEO of EcoMatcher
Why EcoMatcher?
Decade of Action
We live in the “decade of action”. Collective effort is required to address the biggest threat to humanity; the climate crisis. At EcoMatcher, we realize combating the climate crisis can also be a business opportunity for companies. Companies, however, need trustworthy partners that offer transparent sustainability solutions that meet client and employee demands. EcoMatcher helps companies achieve these sustainability goals.
Welcome to EcoMatcher
Through EcoMatcher, companies can plant trees and complete forests in a transparent way and use them in their businesses. For example, companies can use the EcoMatcher platform to gift trees they planted to customers or plant a whole forest and distribute trees to each of their employees. They can even gift trees as a reward for finalizing a survey. The possibilities are numerous. With EcoMatcher technology, every tree planted can also be virtually visited.
How do we do that?
EcoMatcher partners with vetted foundations from around the world specialized in planting trees. Organizations that plant the right trees at the right time in the right place. Through technology, EcoMatcher knows everything about every tree, such as location, date of planting, species, etc. EcoMatcher offers a comprehensive digital platform enabling companies to integrate tree-planting into their businesses. A win-win for all, including Mother Nature.
Our Story
EcoMatcher was founded on a simple yet powerful belief: sustainability and business don’t have to live in separate worlds—they can grow and thrive together.
Our journey began when Founder and CEO Bas Fransen learned that corporations were unwilling to invest in tree-planting projects due to a lack of transparency and the inability to utilize the trees in their business. This realization led to the creation of EcoMatcher: a company focused entirely on reforestation, transparency, and technological innovation for good.
Bas brought together a passionate team of technologists and designers and started partnering with trusted tree-planting foundations across the globe. The result? A robust digital platform that empowers businesses to plant trees and forests in different parts of the world with full transparency. Every tree is geotagged, photographed, and connected to key information—such as species, planting date, and the farmer who planted it—making each one uniquely traceable.
But EcoMatcher is about more than just trees. It’s about building a future where environmental responsibility is seamlessly woven into business strategy. We help companies turn everyday actions—like gifting, rewarding, loyalty, and carbon offsetting—into meaningful contributions to people and the planet.
With every tree planted, we grow stronger—together.
Our Team
Bas Fransen
CEO
After graduating from Delft University of Technology and after his time as officer of the Royal Dutch Navy, Bas had executive roles with Philips CE, Philips Semiconductors, IBM Technology and ASML before he started his startup career. Bas has been in Asia for over 20 years and lived in Taiwan, Japan and Singapore before he moved to Hong Kong.
Linkedin
Email
Hengky
Software Engineer
A graduate of STMIK LIKMI University in Bandung, Hengky’s Bachelor’s degree in Operating Systems and Networking has led him to work in both startups and consultancies before joining EcoMatcher. His versatile skill set includes Linux, Jira, WooCommerce, Docker, Bitbucket, PHP, WordPress, and many more.
Karming Lai
CMO
Prior to joining EcoMatcher, Karming developed and managed corporate marketing and events teams in global organizations, including leading high-profile conferences and events with heads of state, renowned actors, and celebrity entertainers. She has played key roles in branding and communications, marketing strategy and strategic planning, as well as event management.
Youth Ambassador
Elodie Lambotte
Elodie became a Youth Ambassador of EcoMatcher at age 13. She is originally from Belgium and attends the French International School (FIS) in Hong Kong. She is passionate about sustainability. The role of Youth Ambassador seeks to foster cooperation between corporations and younger generations in relation to the climate crisis.
See Elodie’s video, together with her friend Jack, here.
Advisory Board
Herman Wijffels
Herman Wijffels, Dutch economist and former CEO of Rabobank, is a widely recognized authority on sustainability, business and governance. He worked between 1981 and 1999 at the Rabobank, ultimately as CEO.From 1999 – 2006 he was chairman of the Dutch Social-Economic Council, an independent and influential advisory body of the government. From 2006 to 2008 Herman Wijffels was director and Dutch representative at the World Bank in Washington. Between 2006-2007 he lead the negotiations between the political parties to create a new Dutch government. From 2009 to 2016 Herman Wijffels was professor ‘Sustainability and Societal Change’ at Utrecht University.He chaired and led several innovative initiatives and committees, including the World Connectors and the Sustainable Finance Lab, to reform the banking sector. Some of those initiatives are carrying his name, such as the Herman Wijffels Innovation price.
Margaret Burnett
Currently, the Programme Director and Lecturer, Corporate Environmental Governance Programme of the Faculty of Social Sciences at the University of Hong Kong. Margaret has 25+ years in the field of sustainabilityand a proven track record helping clients integrate sustainability into core organizational decision-making processes and culture. Working in partnership with organizations to build internal capacity to align their purpose with the need for environmental stewardship, community responsibility while achieving commercial success.Margaret has lectured at Baptist University on business ethics and corporate social responsibility, has developed and delivered sustainability leadership training modules for a large MNC, and partnered with International NGO Earthwatch to deliver experiential learning for leadership learning. She is often a guest speaker, and partners with organizations in Hong Kong to provide support to their in-house Corporate Social Responsibility / Sustainable Development initiatives, including companies like Gammon, ACML, Towngas, Shangri-La Hotels Asia, AAHK, Sino Group, MTR corp., among others.