WHY TREES?

Your go-to page for tree facts & resources

As the lungs of our planet, tree-planting is one of the most impactful ways to protect the environment and communities

Tree facts you should know about

How does a tree sequester carbon?

 

Forests sequester carbon by capturing carbon dioxide from the atmosphere and transforming it into biomass through photosynthesis. Sequestered carbon is then accumulated in the form of biomass, deadwood, litter, and forest soils. The contribution of forests to carbon cycles has to be evaluated taking also into account the use of harvested wood, e.g. wood products storing carbon for a certain period of time, or energy generation releasing carbon in the atmosphere.

Why is transparency in tree-planting important?

 

Transparent tree-planting offers consumers and companies insights into where their contribution is going. It prevents greenwashing, ensuring you support organizations who plant every tree they commit to, and look after them. Transparency holds every player in the supply chain accountable, ensuring the most ethical practices, and real impact on the planet. At EcoMatcher, we are committed to investing in leading technologies that ensure the next level of transparency: we leverage advanced Blockchain technology for complete Supply Chain traceability and built TreeTracker for visibility of every tree. No secrets! We tell you everything about your trees.

How does a tree sequester carbon?

Forests sequester carbon by capturing carbon dioxide from the atmosphere and transforming it into biomass through photosynthesis. Sequestered carbon is then accumulated in the form of biomass, deadwood, litter, and forest soils. The contribution of forests to carbon cycles has to be evaluated taking also into account the use of harvested wood, e.g. wood products storing carbon for a certain period of time, or energy generation releasing carbon in the atmosphere.

Why is transparency in tree-planting important?

Transparent tree-planting offers consumers and companies insights into where their contribution is going. It prevents greenwashing, ensuring you support organizations who plant every tree they commit to, and look after them. Transparency holds every player in the supply chain accountable, ensuring the most ethical practices, and real impact on the planet. At EcoMatcher, we are committed to investing in leading technologies that ensure the next level of transparency: we leverage advanced Blockchain technology for complete Supply Chain traceability and built TreeTracker for visibility of every tree. No secrets! We tell you everything about your trees.

Tree resources

Video

What happens if you cut down all of city’s trees?

Video by: TED

This video by Ted-Ed explores what makes trees a vital part of cities, and how urban spaces throughout history have embraced the importance of trees.

Video

What if there were 1 trillion more trees?

Video by: TED

This video by Ted-Ed explains how trees help in the fight against climate change.

Video

How trees talk to each other?

Video by: National Geographic

This video by National Geographic explains how trees talk to each other by forming an underground symbiotic relationship with fungi to relay stress signals and share resources with one another.

Video

A love letter trees | the benefits of trees for our physical and mental health

Video by: BBC

This video by BBC Ideas explains the wonder of trees and why it can be so beneficial for our physical and mental health to go out into nature.

Book

Ideas to fight the climate crisis. Sustainable resolutions for a business.

Book by: Bas Fransen

This book by the Founder and CEO of EcoMatcher explains how to address the climate crisis with technologies and innovative business models. It provides practical learnings, insights, and processes on how to implement sustainability both on a strategic and operational level into your business.

Book

The Hidden Life of Trees: What They Feel, How They Communicate

Book by: Peter Wohlleben

NEW YORK TIMES, WASHINGTON POST, and WALL STREET JOURNAL bestseller • One of the most beloved books of our time: an illuminating account of the forest, and the science that shows us how trees communicate, feel, and live in social networks. After reading this book, a walk in the woods will never be the same again. A must-read!

Book

Climate Action Challenge: A Proven Plan for Launching Your Eco-Initiative in 90 Days

Book by: Joan Gregerson

Recognized as a top book for climate change by NBC news. This book helps you step by step on how to combat climate change. This book also has tons of advice by leading climate activists with key solutions, and on how to fight the climate crisis on an individual level.

Article

The Value of Trees

Article by: EcoMatcher

Trees play a unique role in helping maintain much-needed homeostasis in our environments such as improving our water quality, minimizing the disastrous effects of carbon dioxide emissions, enhancing soil health, and even the medical sector. Trees are the bottom line for so much of our lives, they hold immense cultural and spiritual value.

Article

Why city trees can be good for kids’ brains

Article by: National Geographic

The London research is part of a growing body of evidence suggesting that spending time in nature can boost kids’ brainpower. In other words, trees and the amazing array of things in, on, and around them could help with sensory integration, which is how the brain takes in, organizes, and responds to information from the senses.