Blogs
Read the latest blogs!
Tree Planting
The imperative of protecting and preserving old-growth forests
Old-growth forests, the ancient woodlands that have evolved over centuries without significant human disturbance, are among the planet’s most valuable natural assets. These unique ecosystems offer invaluable habitats to countless species and hold immense potential in mitigating climate change. This article will delve into the...
Technologies
EcoMatcher launches the next generation of the “Tree” App for Microsoft Teams
Hong Kong, May 9, 2023 – EcoMatcher is launching the EcoMatcher App for Teams 2.0, introducing white labeling, notifications, and carbon calculation. The EcoMatcher App for Teams can be found in Microsoft’s AppSource under the industry category Sustainability. The App brings the benefits of tree-planting directly...
Sustainability
The Circular Fashion Economy: A Sustainable Shift Towards a Greener Future
Anna, a fashion-conscious college student, recently attended a tree-planting event organised by a local environmental group. As she dug a hole to plant her first sapling, she couldn’t help but feel a sense of irony. Here she was, committed to making a positive impact on...
Business related
Creating Brand Love in Business Customers
Consumer behavior trends continue to change. As a bystander, it is interesting to watch new customer preferences unfold. It is more daunting than enjoyable for companies because a new change equals an overhauled strategy that can set them up for success or pull shutters down. ...
Climate Related
How do reforestation and social justice intersect?
In the 1990s, Nepal saw significant deforestation due to the overuse of forest resources and ineffective forest management policies. This led to negative impacts on the environment, including soil erosion and loss of water sources, and severely affected local communities’ livelihoods, including reduced availability of...
Business related
Harvard Business Publishing Education Publishes Case Studies on EcoMatcher
The two business case studies on EcoMatcher, developed by the Hong Kong University of Science and Technology’s Business School, one of the world’s leading business schools in Asia, were approved and published by Harvard Business Publishing Education. The first case study is titled “EcoMatcher: Beyond...
Climate Related
The importance of incorporating green spaces in city planning
The Singapore government’s “Garden City” campaign, launched in the 1960s, aimed to transform Singapore into a green and lush city. Since then, Singapore has significantly invested in creating new parks, nature reserves, and other green spaces, including the popular Gardens by the Bay and the...
Technologies
EcoMatcher Category Maker Sustainability in Microsoft Teams
Hong Kong, March 1, 2023 – Last November, at COP27, EcoMatcher launched the first version of the EcoMatcher App for Microsoft Teams, enabling Teams users to plant and track trees, all without leaving Teams. Today, at the request of EcoMatcher, Microsoft has added the Category Sustainability to...
Partners
Stewards of the land: the power of Indigenous communities in fostering healthy forests
In 2020, the Brazilian government officially recognized the ownership of the Xingu Indigenous Park by the Indigenous people who live there. This recognition gave the Indigenous communities complete control over the 27,000 square kilometers of protected forest, home to more than 16 different ethnic groups....
Carbon Related
The Role of Renewable Energy
As the world moves towards a low-carbon economy, the need for clean and sustainable energy sources has never been greater. Climate change threatens not just the environment but also everything that depends on it: human and animal health, food and water security, and economic stability,...
Climate Related
The Environmental Impacts of Food and Diet
The environment is essential to our lives, providing us with the resources we need to survive. However, human activities have significantly impacted the environment, leading to various issues such as climate change, deforestation, and pollution. How we produce, consume, and dispose of goods and services,...
Sustainability
Corporate Sustainability Trends to Watch Out For in 2023
Companies that embrace sustainability are investing in their future. What are the latest trends in corporate sustainability?
Sustainability
Feel-good Environmental News to Make Your Holidays Festive
Can you believe the holiday season has already arrived? We have compiled some highly uplifting environmental stories to help you get in the holiday spirit. You may relax during the holidays knowing that despite everything, we’ve made significant progress toward a bright future for all...
Partners
TAU Partnership, a Progress Report
By Batte Charles, Tree Adoption Uganda Kampala, Uganda, December 12, 2022 – In June 2017, Tree Adoption Uganda and EcoMatcher signed a cooperation agreement to plant trees in Uganda and to capture all trees planted with EcoMatcher’s Technologies. This tree-planting initiative has been implemented across...
Business related
It’s the Season to Give Environment-Friendly Gifts
Gifting season is often the most confusing time for those who love the planet. Gifts help to show people that they are appreciated but also generate enormous amounts of waste and damage to the planet. That impact is multiplied in larger companies, where seasonal gifting...
WHY TREES?
Your go-to page for tree facts & resources
As the lungs of our planet, tree-planting is one of the most impactful ways to protect the environment and communities
Tree facts you should know about
Sources: EcoMatcher, WWF, Houselogic, Stanford University, UN, World Economic Forum, UC Davis, UNEP
How does a tree sequester carbon?
Forests sequester carbon by capturing carbon dioxide from the atmosphere and transforming it into biomass through photosynthesis. Sequestered carbon is then accumulated in the form of biomass, deadwood, litter, and forest soils. The contribution of forests to carbon cycles has to be evaluated taking also into account the use of harvested wood, e.g. wood products storing carbon for a certain period of time, or energy generation releasing carbon in the atmosphere.
Why is transparency in tree-planting important?
Transparent tree-planting offers consumers and companies insights into where their contribution is going. It prevents greenwashing, ensuring you support organizations who plant every tree they commit to, and look after them. Transparency holds every player in the supply chain accountable, ensuring the most ethical practices, and real impact on the planet. At EcoMatcher, we are committed to investing in leading technologies that ensure the next level of transparency: we leverage advanced Blockchain technology for complete Supply Chain traceability and built TreeTracker for visibility of every tree. No secrets! We tell you everything about your trees.
How does a tree sequester carbon?
Forests sequester carbon by capturing carbon dioxide from the atmosphere and transforming it into biomass through photosynthesis. Sequestered carbon is then accumulated in the form of biomass, deadwood, litter, and forest soils. The contribution of forests to carbon cycles has to be evaluated taking also into account the use of harvested wood, e.g. wood products storing carbon for a certain period of time, or energy generation releasing carbon in the atmosphere.
Why is transparency in tree-planting important?
Transparent tree-planting offers consumers and companies insights into where their contribution is going. It prevents greenwashing, ensuring you support organizations who plant every tree they commit to, and look after them. Transparency holds every player in the supply chain accountable, ensuring the most ethical practices, and real impact on the planet. At EcoMatcher, we are committed to investing in leading technologies that ensure the next level of transparency: we leverage advanced Blockchain technology for complete Supply Chain traceability and built TreeTracker for visibility of every tree. No secrets! We tell you everything about your trees.
Tree resources
Video
What happens if you cut down all of city’s trees?
Video by: TED
This video by Ted-Ed explores what makes trees a vital part of cities, and how urban spaces throughout history have embraced the importance of trees.
Video
What if there were 1 trillion more trees?
Video by: TED
This video by Ted-Ed explains how trees help in the fight against climate change.
Video
How trees talk to each other?
Video by: National Geographic
This video by National Geographic explains how trees talk to each other by forming an underground symbiotic relationship with fungi to relay stress signals and share resources with one another.
Video
A love letter trees | the benefits of trees for our physical and mental health
Video by: BBC
This video by BBC Ideas explains the wonder of trees and why it can be so beneficial for our physical and mental health to go out into nature.
Book
Ideas to fight the climate crisis. Sustainable resolutions for a business.
Book by: Bas Fransen
This book by the Founder and CEO of EcoMatcher explains how to address the climate crisis with technologies and innovative business models. It provides practical learnings, insights, and processes on how to implement sustainability both on a strategic and operational level into your business.
Book
The Hidden Life of Trees: What They Feel, How They Communicate
Book by: Peter Wohlleben
NEW YORK TIMES, WASHINGTON POST, and WALL STREET JOURNAL bestseller • One of the most beloved books of our time: an illuminating account of the forest, and the science that shows us how trees communicate, feel, and live in social networks. After reading this book, a walk in the woods will never be the same again. A must-read!
Book
Climate Action Challenge: A Proven Plan for Launching Your Eco-Initiative in 90 Days
Book by: Joan Gregerson
Recognized as a top book for climate change by NBC news. This book helps you step by step on how to combat climate change. This book also has tons of advice by leading climate activists with key solutions, and on how to fight the climate crisis on an individual level.
Article
The Value of Trees
Article by: EcoMatcher
Trees play a unique role in helping maintain much-needed homeostasis in our environments such as improving our water quality, minimizing the disastrous effects of carbon dioxide emissions, enhancing soil health, and even the medical sector. Trees are the bottom line for so much of our lives, they hold immense cultural and spiritual value.
Article
Why city trees can be good for kids’ brains
Article by: National Geographic
The London research is part of a growing body of evidence suggesting that spending time in nature can boost kids’ brainpower. In other words, trees and the amazing array of things in, on, and around them could help with sensory integration, which is how the brain takes in, organizes, and responds to information from the senses.
- Tutorials
- Ideas
- Partners
videos
Video 1:
EcoMatcher, an Overview
July, 2021
New to EcoMatcher? This is your video! Learn what EcoMatcher can do for you. Ready to make a difference? [2 minutes]
Video 2:
Create an EcoMatcher Account
March, 2021
To track all your trees or make use of all tree gifting tools, you need an EcoMatcher account. Learn how to create one! [2 minutes]
Video 3:
Send trees to your customers or employees
March, 2021
Explore all online and integration tools EcoMatcher offers to send trees, including EcoMatchers API, WooCommerce and Shopify plugins. [3 minutes]
Video 4:
See how your recipients receive trees
March, 2021
Watch what the tree recipient will experience once she/he gets a tree, but also learn more about the customization possibilities. [2 minutes]
Video 5:
Learn how to send emails linked to trees
May, 2021
Learn how to send fully customised emails each linked to unique trees to your employees or customers. [3 minutes]
Video 6:
How to download an Excel with tree links
June, 2021
Learn how to download an Excel spreadsheet with tree links that you can use in your own marketing email system. [2 minutes]
Video 7:
An Example of a Redeem Page
June, 2021
This video shows you an example of how the redeem page feature of EcoMatcher works, both for desktop and mobile. [2 minutes]
Video 8:
How to Name a Tree
June, 2021
Every tree can be named. This video shows you how to do that. Be creative! [1 minutes]
Video 9:
View Your trees, ESG Report, and more
June, 2021
Explore “My Account” where you can find all your trees, your forests, ESG, and insights report [2 minutes]
Video 10:
Customize your profile
June, 2021
Learn how to upload your logo, customize the tree marker, set your color, and enter your website and social media details. [2 minutes]
Video 11:
EcoMatcher’s Mobile App
February, 2022
Plant, track, gift, and learn everything about trees and sustainability on the go with the EcoMatcher app. [1 minute]
Video 12:
Learn How to Design and Download TreeCards
June, 2022
Learn how to design and download TreeCards, each linked via a unique QR code to one or more trees. [1 Minute]
Video 13:
Learn How to Generate QR Codes Linked to Trees
June, 2022
Learn how to generate unique QR codes each linked to one or more trees. Add such QR codes to your product or service! [1 Minute]
Video 14:
Register Your Trees
July, 2022
Learn how easy it is to register your tree(s), and what the benefits are of registering tree(s). [1 Minute]
Video 15:
Customize Your Giftbox
July, 2022
Learn what EcoMatcher’s giftbox is, how to select from various templates, and how to customize the giftbox. [1 Minute]
Video 16:
Explore EcoMatcher’s TreeTracker!
August, 2022
Learn all the cool features of TreeTracker, including how to name a tree, how to send a message to your planter, TreeChat, and ForestSounds. [2 minutes]
Video 17:
EcoMatcher app for Microsoft Teams
November, 2022
The EcoMatcher App enables a Microsoft Teams user to plant, track, learn, engage and share trees, and feel good about it. [2 minutes]
Introduction to EcoMatcher
June, 2021
Watch EcoMatcher’s “corporate trailer,” and learn everything about EcoMatcher [2 minutes].
I Have a Dream, by Elodie and Jack
December, 2021
Elodie and Jack expressing how young people and animals have a dream about a brighter and greener future.
[1.5 minute].
Why does transparency in the tree-planting matter?
August, 2021
Tree planting is not new, but transparent tree planting is; why does it matter [1 minute].
How your company can leverage tree-planting?
August, 2021
Learn how you can leverage and implement transparent tree planting in your business [1 minute].
4 reasons why tree-planting is important
August, 2021
Learn why tree planting is important. You may be surprised about the benefits [1 minute].
It’s time to turn the IPCC warnings into actions
September, 2021
4 actions we can take to help fight the climate crisis [1 minute].
What is a B Corporation?
August, 2021
EcoMatcher proudly is a Certified B Corporation. What does that mean [1 minute].
Meet the Heroes of EcoMatcher!
August, 2021
This video is a tribute to EcoMatcher’s Heroes: our tree planters; must watch! [1 minute].
How tree-planting empowers women | SDG 5
November, 2021
Learn how tree-planting helps provide economic opportunities to women around the world. [1 minute].
Agroforestry, farmers and the planet
December, 2021
What is agroforestry, and how does it help farmers and the planet. [1 minute].
Tree-planting and corporate gifting
January, 2022
4 Reasons why tree-planting is the best corporate gift. [1 minute].
What are the risks of planting non-native trees?
April, 2022
Not all #TreePlanting efforts have equal benefits to the environment. Make sure you invest in initiatives that plant native trees, at the right place and the right time. Here is why. [1 minute].
Planting in Thailand
April, 2023
EcoMatcher visiting its trusted tree-planting partner CNF in Thailand for a tree-planting spree! [3 minutes].
Planting in Indonesia
January, 2022
EcoMatcher’s Tech Team planting trees with Trees4Trees, an impression [1 minute].
EMEG & Mangroves
October, 2022
Meet our partner, Emirates Marine Environmental Group, and how mangroves help the marine life [3 minutes].
Interview with Jesse!
December, 2019
Meet Jesse (and his amazing kids!), tree planter and partner of Tree Adoption Uganda [3 minutes].
Interview with Ruth!
December, 2019
Meet Ruth, an amazing mother, and active tree planter, like Jesse, also part of the Tree Adoption Uganda program [2 minutes].
Interview with Ngor!
September, 2019
Meet Ngor, an active partner of the Conserve Natural Forest program in beautiful Pai, Northern Thailand [2 minutes].
Interview with Sitaram!
January, 2020
Meet Sitiram, the man leading New Growth’s tree planting activities in the amazing Himalayas of Nepal [2 minutes].
Interview with Urmila!
January, 2020
Meet Urmila, tree planter and farmer in the Himalayas. Learn from her why tree planting is so important [2 minutes].
Interview with Rey!
October, 2019
Meet forester Rey, the man leading in the Philippines the tree planting activities of FEED [2 minutes].
Interview with Pak Sri!
October, 2016
Meet Pak Sri, partner of the Trees4Trees program in Indonesia [2 minutes].
A day with a tree planter – Part 1
July, 2019
Mini-Series on tree planter Pak Parjono, where you can learn everything about his family, life, and his amazing work.
A day with a tree planter – Part 2
July, 2019
Mini-Series on tree planter Pak Parjono, where you can learn everything about his family, life, and his amazing work.
A day with a tree planter – Part 3
July, 2019
Mini-Series on tree planter Pak Parjono, where you can learn everything about his family, life, and his amazing work.