How does EcoMatcher ensure people open the email and click on the tree-link?
Posted on 18-11-2016
- EcoMatcher uses technologies to ensure emails arrive in the “inbox”, and not in “spam” or “junk”.
- The subject title of the email is dynamic and can be made more personal (e.g. “A thank you tree from [company name] for [name]”) so the recipient will be more inclined to open and read the email.
- We recommend keeping the content of the email short, simple and to the point. A template will be provided as a guide. Studies have shown that such emails have a higher click through rate compared to traditional newsletters with pictures, lots of text, etc.
- Even if some will not open the email, a number of recipients will and share the experience through social media. As such, your company will still be marketed and may result in new clients!