Author: Bas Fransen

At a Unilever factory, back in 2015, six employees talked to their manager about starting a beauty and hair care course to prepare local women for jobs and entrepreneurship while simultaneously marketing Unilever products. The green signal came; the course was established. Just a year...

Interested in getting ideas on how to grow your business sustainably while helping to fight the climate crisis? Ideas that help your company to increase employee engagement, customer loyalty, and satisfaction? Bas Fransen, the founder of EcoMatcher, is passionate about addressing the climate crisis with...

The EcoMatcher team very proudly introduces TreeChain, offering the next level of transparency in planting trees using advanced blockchain (distributed ledger) technology: Every tree that has been planted and every tree that will be planted by EcoMatcher is stored and visible on EcoMatcher's TreeChain.Anyone can check any tree with TreeChain, including every tree's transaction history....

The EcoMatcher team proudly presents TreeApp 2.0, the next-generation mobile technology that allows you and your customers to: Virtually travel to every tree, and learn more about each tree and farmer;Plant trees in a transparent way in different parts of the world; Easily gift trees in various themes, like birthday and Christmas;Check your carbon footprint for e.g....

Consumer behavior trends continue to change. As a bystander, it is interesting to watch new customer preferences unfold. It is more daunting than enjoyable for companies because a new change equals an overhauled strategy that can set them up for success or pull shutters down.  Emotion-driven...

To mobilize large-scale environmental and social change, companies must understand the importance of ESG beyond simple box-checking. The overarching argument is that everyone has a duty to behave prosocially – this is only amplified manifold at the corporate level, where there is so much more...

PRESS RELEASE Almere, September 18, 2020 - Floriade Expo 2022 in Almere, the Netherlands, is all about the green city of the future, “Growing Green Cities”. Floriade will be a living laboratory with inspiring exhibitions from countries, cities, and companies and will show innovations and solutions around the themes...

Global CO2 emissions have increased from 2 billion tons in 1900 to a staggering 36.5 billion tons in 2018, equalling 4.07 metric tons CO2 for the global average carbon footprint per capita. While it’s easy to read such data and largely stay distant from the issue, it is...